Many other photographers would argue that light is the entity which dictate a grande photo. To some retrospect I can agree, but there's a reason why I spend 1-2 hours with each of my appointment. You are spending the majority of your time capturing the personality. This is particularly important when it comes to kids. It takes at least the first half hour to get them relaxed and in tune with what you are doing. You can have perfect lighting and an incredibly unhappy child. What make my photography different is I focus on the quality of the image, those little things, that when a parent goes to look at the photo they go "wow that's Johnny's goofy smile, that's so him!" It's about capturing the character. Keeping what animates the subject alive in a snapshot, so when you look at your pictures years later that character is still alive. What I do is not commercialized. I spent a fair amount of time in the commercial photo field and it can suck the creativity out of a photographer. I do the one on one experience with a relaxed on site atmosphere because kids react better to it and because that 99.9% of what you do in Weddings.